ATA’s mission is to function as a competent, professional association so as to serve as the united voice of the tourism industry, thus ensuring favorable framework conditions and offering services that guide these businesses to a high-quality product, tourism services, and effective business management by a well-trained staff and increasing income. The mission strives to enable optimal conditions for the Albanian tourism industry and to increase the competitiveness of Albanian tourism on the international market.
As a professional association and representative of the tourism industry, ATA urges all the industry players to join their forces to foster an institution in which all of us, contribute professionally and become the main participants in the decision-making process, that will impact the future of our industry.
The implemented ATA concept as an umbrella association was based on 400 interviews with SMEs from the tourism sector such as hotels, restaurants, transportation companies, agents, etc. Based on these interviews, needs of the tourism sector were identified as well as competences and structures required to meet these needs and challenges.
Ever since through ATA the private sector has taken an active role in the further development of the Albanian tourism industry. In order to meet the prerequisite, which can be derived from the ATA vision, mission and objectives, the general assembly in April 2008 decided to establish a pillar=sector concept.
ATA membership is structured according to sectors and regions.
Today ATA is a competent partner for the public sector in the tourism development, monitors and contributes to this development, increases public and administration awareness of tourism and advocates in the interest of the tourism industry.